Ningbo General Union Co., Ltd. (General Union), formerly International trade Department C of Market Union Co., Ltd., was established on September 1, 2007. At that time, there were 11 employees and a business volume of US$7 million, and the main business was the export of daily groceries. As of August 2021, in contrast, the number of employees surge to 431 and the company possesses four subsidiaries: Ningbo Giant Tiger Co., Ltd., Ningbo Artcool Co., Ltd., Skylark Network Co., Ltd., and Ningbo SC-Starmax Imp. & Exp. Co., Ltd.; and five divisions: Houseware Division of Ningbo General Union Co., Ltd., General Star Division of Ningbo General Union Co., Ltd., Latin America Division of Ningbo General Union Co., Ltd., Furniture Division of Ningbo General Union Co., Ltd., and Beauty Division of Ningbo General Union Co., Ltd. The company also owns two subordinate physical factories, namely Ningbo Beilun Jingle Stationery Co., Ltd. and Yiwu Luge Accessories Co., Ltd. It is estimated that the annual export volume in 2021 will be US$250 million.
General Union currently has four major business segments. Among them, SC-Starmax, Artcool, Furniture Division of GU, Beauty Division of GU have specialized product line teams; Giant Tiger focuses on serving key customers; Skylark Network is a professional electrical business team; General Union, Houseware Division of GU, etc. belong to the traditional daily grocery teams. Since 2012, the Ningbo-based company has been concentrating on building teams specialized in product lines and key customer service. The company currently has 12 professional product lines, each equipped with professional product managers and business personnel. We input enormous efforts in providing professional and fashionable products in the kitchen, storage, cleaning, outdoor furniture, beauty, electronics, toys, paper products, stationery, and other specialized product lines and product supply chains. That is where our biggest core competitiveness comes from—professional business teams and continuously optimized supply chains.
Through nearly ten years of hard work, the company now serves more than 800 domestic and foreign customers, of which 80% are in Europe and the United States, and direct sales volume of supermarkets, stores, discount stores account for more than 65% of the company’s total sales. Our key customers include US-based companies such as FIVE BELOW, ROSS, WALMART, and EU-based companies such as LIDL, METRO, ALDI.
It is our unremitting goal to forge products with fashionable design, high quality, and preferential prices, serve consumers all over the world, and improve the overall level of products made in China.
Address: 15F, MU Group, Building B16 (West Area), No.2560 Yongjiang Avenue, Yinzhou District, Ningbo, China. 315048
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