On February 26th, the Jinhua Enterprise Innovation and Development Conference was grandly held. The Group was honored with the title of “Top 10 Foreign Trade Export Enterprises of Jinhua City for 2025”. Group Chairman and President Tom Tang was invited to attend and delivered a speech as a corporate representative, sharing the Group’s practical achievements in digital transformation and expressing firm confidence in the development of Jinhua’s foreign trade.
The atmosphere at the conference was vibrant, with leaders from the four municipal leadership bodies of Jinhua and corporate representatives gathered together, discussing innovative development.
In his speech, Tom Tang reviewed the development journey of MU Group. The company originated in 1999, starting from a 90-square-meter residential property in Jiangdong Shangyuan, Yiwu. This year marks its 28th year of operation!
In 2025, the Group’s total exports (including cross-border e-commerce) reached USD 2.291 billion, of which exports from companies in the Yiwu area amounted to USD 616 million, ranking fourth among export enterprises in Jinhua. Currently, foreign trade exports face certain overall pressures, yet we continue to strive towards high growth targets.
Digital transformation was a highlight of the speech. The Group is vigorously promoting the integration of online and offline channels in traditional foreign trade, as well as digital transformation, continuously increasing investment in B2B platforms, independent websites, and overseas social media. In the field of cross-border e-commerce, the Group now covers 15 mainstream platforms and expects to achieve USD 500 million in cross-border e-commerce sales this year, a growth of 100%.
By the end of 2025, the first batch of virtual digital employees were officially launched, leveraging digital technology to empower the Group to reduce costs and increase efficiency. The Group has self-developed an internal proprietary foreign trade AI large model, significantly reducing internal communication costs and improving operational efficiency.
The small commodities sector possesses the ability to navigate economic cycles. Jinhua has advantages in its supply chain cluster and logistics. We have firm confidence in Yiwu’s small commodity exports and firm confidence in Jinhua’s foreign trade exports.