On June 13, the “2025 Ningbo Entrepreneurship and Innovation Power List” was officially released, unveiling 38 categories often hailed as the “Oscars of Ningbo’s Economy.” MU Group was named on the list as one of the Top 10 Export Enterprises of Ningbo in 2024.
In 2024, we tackled major global challenges, including exchange rate fluctuations, geopolitical conflicts, and disruptions in ocean shipping with a proactive and resilient approach. Our annual export volume neared 2 billion USD, marking a 37% year-on-year increase and maintaining strong growth momentum.
In recent years, we have continued to invest in product design and R&D while placing great emphasis on quality management. We have successfully sold Chinese small commodities to global supermarket chains and major international brands, forging a foreign trade development path with MU characteristics.
Offline, we attend global trade exhibitions and visit customers over 1,500 person-times. At every Canton Fair, we deploy over 200 booths and have built a 3,000㎡permanent showroom at the Westin Hotel inside the Canton Fair Tower. We continue to expand our global supply chain footprint and strengthen market development across multiple fronts.
Online, we actively expand cross-border e-commerce, identify growth opportunities in digital marketing, and consistently invest in B2B platforms such as Alibaba and Made-in-China. We also leverage independent websites, overseas social media, and AI tools to continuously improve online customer acquisition efficiency.
At the same time, we adhere to a “Inclusive Recruitment” and “Industry-leading Remuneration” strategy to promote and stabilize employment. In 2024, we recruited over 2,500 new colleagues, including more than 1,100 campus hires and over 1,400 social recruits, ensuring a continuous supply of talent to support sustainable and high-quality business growth.