Hello, everyone!
My name is David Zeng, from the Promotional Products Division of SHANGHAI MU PROMOTIONS CO., LTD.
It is a great honor and privilege to officially join Market Union, an outstanding business platform, and to work alongside so many experienced industry professionals and talented colleagues. Standing here today, I feel both grateful and excited about the journey ahead. I would like to take this opportunity to share my professional experience, personal reflections, and plans for the future.
I have dedicated 15 years to international trade in promotional gifts and products for the Southeast Asian market. These 15 years have been a journey of perseverance, continuous learning, and deep industry engagement.
At the beginning of my career, I started my own business as an independent SOHO export trader, managing every aspect of the operation myself—from customer acquisition, market research, and product sourcing to order fulfillment, after-sales service, and distribution channel management.
Looking back, my transition from operating independently to officially joining Market Union represents a significant step forward in my professional career.
After 15 years in the industry, I have come to recognize that individual capabilities, however strong, have their limitations. To achieve sustainable growth and remain competitive in today’s increasingly challenging international trade environment, the support of an established platform, a well-developed business system, and a professional, collaborative team is essential.
With years of experience in international trade, Kaiyue has established a mature operating model, a comprehensive supply chain network, a highly capable professional team, and a strong reputation in the market. It is a well-established platform with considerable industry strength and influence.
These advantages are the key reasons behind my decision to join Kaiyue after many years of working independently. I believe the platform will enable me to further develop my professional capabilities and advance my career.
In the past, I relied primarily on my own efforts to develop markets and serve customers. Going forward, I hope to leverage Kaiyue’s resources and strengths to maximize the value of my 15 years of industry experience, market knowledge, and customer relationships—making the transition from independent operations to shared success through teamwork.
Upon joining the company, I will approach my new role with a beginner’s mindset, a practical attitude, and a strong willingness to learn. My immediate priorities are to integrate into the team, adapt to its working rhythm, and become thoroughly familiar with the company’s processes and standards.
At the same time, I intend to fully leverage my 15 years of hands-on experience in Southeast Asia’s promotional gifts and products export market to identify customer needs, strengthen our presence in this specialized sector, develop new business opportunities, maintain existing distribution channels, and unlock further market potential.
Through these efforts, I hope to contribute to the company’s market expansion and business performance in the Southeast Asian promotional gifts sector.
I also fully understand that an established platform operates according to its own standards, while every team has its own working practices and expectations.
My previous experience gives me confidence, but it should never limit my thinking or prevent me from embracing new approaches.
I will actively seek guidance from company leaders, learn from outstanding colleagues, and move beyond established personal habits and assumptions. I will strictly follow company policies and procedures, align my work with the company’s development strategy, and collaborate closely with the team.
By complementing my colleagues’ strengths and contributing wherever support is needed, I aim to combine my industry experience with the company’s standardized and systematic operating model. This will help refine our business strategies, improve operational efficiency, and effectively manage business risks.
Looking ahead, I will focus on three key priorities.
First, achieve a smooth and efficient transition into my new role. I will quickly familiarize myself with the company’s business operations, product portfolio, and customer management systems, enabling me to become fully productive as soon as possible.
Second, deepen our presence in the core market segment. Drawing on my extensive experience in Southeast Asia’s promotional gifts market, I will identify high-potential opportunities, pursue targeted business development, and deliver tangible value to the team.
Third, commit to continuous learning and long-term growth. I will keep pace with the company’s development, continuously enhance my professional capabilities, and grow alongside my colleagues and the organization.
Fifteen years of industry experience have provided me with a solid foundation, but they also mark the beginning of a new chapter.
Finally, I would like to once again express my sincere gratitude to the company’s leaders and colleagues for welcoming me into the team. I look forward to learning from everyone and sincerely appreciate your guidance and support as we move forward together.
Thank you all!