MU insights | Overcoming Key Challenges in the Tabletop Games Market with MU Group


Overview of the tabletop games market’s growth and potential.

Tabletop games are becoming the best source of recreation and entertainment among all age groups. Board games, in the tabletop game category, are seen as a great source of enhancing brain function and self-confidence among people. As its name says, these games use the board, which excludes card games from the category.

Market participants mainly focus on creating modern products that help achieve product distinction, requiring all players to team up and develop strategies for winning. Despite the increasing adoption of themed games, board games will retain a significant position globally in the coming years.

The COVID-19 pandemic has made board games one of the top sources of entertainment and has allowed people to make memories with their loved ones. This has helped them foster emotions like love and friendship and hone their strategic and planning skills. The growing industry has witnessed incredible sales on many e-commerce channels despite a permanent or temporary shutdown of the offline distribution channels.

Introduction to the key challenges faced by new and existing creators.

Board Game Manufacturing isn’t suitable for everyone and is not an overnight task. It needs a lot of know-how in technicalities and different creative design ideas. Hence, you may take advice from experienced board game-producing companies to design your game according to your needs. As there are many board games out there, making an appealing board game platform becomes difficult for developers and designers of board games.

The board’s design is the most crucial part that may make or break the platform in seconds. Hence, it would help if you took great care of essential things to establish an ideal board game design. Different challenges that Board Game Manufacturing creators face are maintaining a balance between technical aspects and visual design of the game board, sticking to the demands of players, establishing a player-centric board game platform, forming an ideal mix of design and genre, integrating the latest technologies, etc.

These challenges can only be fought with strong planning and choosing suppliers to satisfy certain needs and requirements throughout your game board manufacturing process. Many new games are coming to the market each day, and many of them are loved by board game enthusiasts to make the most out of their pastime. Read ahead to learn more about the topic.

Key Challenges in the Tabletop Games Market

Intellectual Property and Licensing:

Being a new creator, you are now entering a very complex jungle of licenses, trademarks, and franchises through which you will have to navigate to better understand the needs of the board game industry.

Market Saturation

Yes, there is also a great demand for games in the market. And so there is a lot of competition as well. Five thousand new games are launched each year. On Kickstart, 3000 campaigns are waiting for attention each day.

Art Costs

Just like any other business, commissioning art and design for your game boards may be highly expensive. Though you can bring in AI design, the board game community hasn’t liked it much.

Supply Chain Disruptions

Flows in labor, material costs, and shipping expenses make it hard to predict go-to-market expenditures. Because game manufacturing is mainly done overseas, international supply chain issues might delay shipping and production.

MU Group’s Comprehensive Solutions

MU Group as a Custom Toys & Hobbies Manufacturer.

MU Group has been in service for the past 20 years and has years of history. We have many Asian factories and are highly skilled in manufacturing board games and tabletop games, from scratch design to production and shipping. We have helped more than 10000 businesses to save 10-15% of their budget.

MU group also has Walmart-certified factories that guarantee high-quality and timely deliveries in board game wholesale. MU Group’s in-house design team offers cost-effective and high-quality artwork services, ensuring a balance between cost and community acceptance. We can also offer you free designing services that can be a great challenge for new game board creators in any genre of games. We have 150+ product designers on board and can design the best and most creative board games for any creator.

MU Group’s robust supply chain management and strong relationships with suppliers mitigate disruptions and ensure timely delivery.

We have orders and business progression with hundreds of businesses around the globe and have ensured timely deliveries of our shipments. We also have strong ties with our suppliers, which allows us to quickly get products and product parts from them and ship them urgently across borders and in China.

Our timely deliveries are a crucial aspect of our business as board game manufacturers, and our strong trust has developed with our customers globally. We offer competitive pricing and efficient services and products to all our consumers, allowing them to get the best rates from MU Group.

We highlight MU Group’s commitment to quality, sustainability, and innovation.

The key aspects of MU Group and its business role model are quality, sustainability, and innovation. All of our products and services are equipped with our values of sustainability, quality, and innovation. This allows us to give our customers the best experience they can expect and let China be the source of fulfilling all of their product and service needs.

MU group comprises companies with world-renowned brands and many Fortune Global 500 companies under their customers list. We also provide fragmented and highly flexible procurement services for small and medium overseas retailers, importers, and brands.

For the previous 20 years, MU Group has maintained ideal cooperative relationships with more than 10,000 overseas customers from more than 200 countries and regions around the world, giving them many value-added services of highly efficient cost performance, including market research, digital transformation, data analysis, procumbent services, product development and design, product testing, and quality control, procurement agency financing and also after sales support.

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