On April 18, 2023, MU Group and Global Sources signed a strategic cooperation framework agreement with a total amount of RMB 100 million at the Hong Kong exhibition. Witnessed by the President of MU Group, Tom Tang, and the CEO of Global Sources, Hu Wei, the Group representative, General Manager of GOOD SELLER, Jack Fan, and Senior Vice President of Customer Service, Customer Support and Business Analysis of Global Sources, Carol Lau, signed the agreement.
According to the agreement, MU Group will establish a deep partnership with Global Sources, investing RMB 100 million over the next three years to customize exclusive services for Global Sources’ B2B online trading platform and offline exhibitions, and expand into the B2B market and overseas markets.
Carol Lau, Senior Vice President of Customer Service, Customer Support and Business Analysis at Global Sources, said that as an internationally leading B2B multi-channel trading platform, Global Sources has always been a bridge for certified suppliers and buyers from around the world. For Global Sources, this three-year deep cooperation with MU Group is a significant recognition of Global Sources’ strength by its customers. Under the cooperation framework, Global Sources will provide MU Group with exclusive customized services by integrating and utilizing its online and offline resources, particularly the online features of the newly upgraded GSOL online trading platform, to help customers face the complex and ever-changing global market and promote the development of global trade.
Tom Tang, President of MU Group, also has high expectations for this cooperation. He said that in the past cooperation with Global Sources, they have achieved remarkable results, so this time they have firmly chosen Global Sources as the strategic partner for the Group’s future development. With the strengthening of cooperation between the two sides, the Group can rely on Global Sources’ series of digital services and high-quality offline exhibitions, especially its professional overseas buyer community, to focus on developing the European and American markets and vigorously develop cross-border B2B markets.
At the same time, Tom Tang believes that more online buyers will find suppliers through online platforms like Global Sources. The strategic cooperation between the two parties will help the Group further develop overseas e-commerce customers, and the Group hopes to become the largest cross-border B2B procurement company and overseas e-commerce supply chain management company in Asia in three years.
About Global Sources
As a B2B trading platform widely recognized worldwide, Global Sources has been committed to promoting international trade for more than 50 years, linking global honest buyers and verified suppliers through various channels such as exhibitions, digital trading platforms, and trade magazines, providing them with customized procurement solutions and trustworthy market information. Global Sources was the first to launch the world’s first B2B e-commerce cross-border trading platform in 1995. The company currently has over 10 million registered buyers and users from around the world.
About MU Group
MU Group’s predecessor, MARKET UNION CO., LTD., was founded in the end of 2003. The Group has more than 50 business divisions and companies engaged in export trade. It launches operation centers in Ningbo, Yiwu, and Shanghai, and branches in Guangzhou, Shantou, Shenzhen, Qingdao, Hangzhou, and some overseas countries. The Group serves customers including leading retailers, world-renowned brand customers, and Fortune 500 enterprise customers globally. It also includes some overseas small and medium-sized retailers, brand owners, importers, and overseas e-commerce companies, social media, and e-commerce sellers on TikTok. Over the past 19 years, the Group has maintained good cooperative relationships with more than 10,000 overseas customers from over 200 countries and regions worldwide.