China's first all-category supply chain management enterprise going global
From product development to manufacturing, quality control and global shipping — MU Group helps brands and importers scale faster, safer and smarter.
Why Choose MU Group
Customization & Private Label Support
OEM, ODM and private label solutions tailored to your market.
From product structure and packaging to branding execution — we turn concepts into scalable production.
Showroom Selection & Rapid Sampling
Large multi-category showrooms in Ningbo, Yiwu and Guangzhou, supported by our Yiwu GLP warehouse, enabling efficient consolidation and rapid order fulfillment.
On-site product selection, fast sample development and efficient product matching — accelerating your sourcing decisions.
Integrated Supply Chain Execution
We’re not middlemen, we handle everything for you.
From supplier selection to mass production, QC, consolidation and shipping, MU Group manages the entire sourcing workflow.
Multi-Category Product Development
Lighting, home & living, tools, hardware, toys, consumer electronics, lifestyle products — one team, multi-category execution.
Speed + Stability at Scale
Designed for fast SKU expansion and stable mass production, supporting both trial orders and container-level scale.
Quality & Compliance Built In
QC control + product compliance + export documentation — reduce risks before shipment.
Certifications:
CE | RoHS | EMC | FCC | ISO9001 | ISO45001 | ISO14001 | SA8000 | BSCI | D-U-N-S | FSC | EPR | EUIPO | DEKRA
Our Products
Kitchenware
Toys & hobbies
Lights
Garden
Fashion accessories
Festival & party supplies
Festival & party supplies
Clothing accessories
Outdoor furniture
Household
Consumer electronics
Ready to Launch Your Next Best-Seller?
Get in touch with our sourcing experts today
Who we serve
Importers & Wholesalers
Brand Owners
E-commerce Sellers
Retail Chains
Distributors
Strategic Manufacturing Coverage Across China
Yiwu – Small Commodities & Fast-moving Goods
Guangzhou – Beauty, Packaging, Lifestyle, Furniture
Shenzhen – Consumer Electronics
Ningbo – Hardware & Industrial
Shantou – Toys & Baby Products
Hangzhou - Apparel & Fashion
Integrated Global Supply Chain Network
Global operations network for multi-category supply chain management
China Office Network
2 Headquarters · 6 Operation Centers · 12 Branch Offices
Covering China’s major export hubs and industrial clusters
Overseas Offices Network
Asia · Europe · Latin America · Africa
On-the-ground sales and coordination teams in key markets
Warehousing & Consolidation
300,000㎡+ Office & Warehouse Space
Yiwu & Ningbo core hubs for multi-category consolidation
Manufacturing Footprint
7 Strategic Factories
Flexible production layout across China, Vietnam and Malaysia
Watch MU Group in Action
Explore our manufacturing facilities, testing processes, and custom design capabilities through our video gallery.
Our customers
Q & A
What kind of company is MU Group?
MU Group is a leading all-category supply chain management enterprise founded in 2003. With over 80 business divisions and a global network spanning Asia, Europe, Africa and the Americas, we provide end-to-end solutions covering sourcing, product development, quality control and international logistics. Our mission is to deliver Chinese products and services with exceptional cost performance to global clients.
Do you have your own factories?
Yes. MU Group operates 7 owned and strategic partner factories across China, Vietnam and Malaysia. This diversified manufacturing network allows us to optimize production based on cost, tariffs and lead time, ensuring stable supply and competitive pricing for our clients.
Can you consolidate products from multiple suppliers?
Absolutely. With over 300,000㎡ of office and warehousing space, including large-scale facilities in Yiwu, we efficiently consolidate products from multiple suppliers into one shipment. This helps clients reduce logistics costs, simplify operations and improve supply chain efficiency.
What product categories does MU Group cover?
With over 80 specialized business divisions focusing on different product lines and markets, MU Group offers a comprehensive range of product categories. Our portfolio includes home goods, kitchenware, toys, lighting, fashion jewelry, pet supplies, beauty products, outdoor items, furniture, garden products, party decorations and more.
What types of clients do you serve?
We serve over 20,000 clients from more than 200 countries and regions, including leading global retailers, well-known brands and Fortune Global 500 companies. We also support SMEs, importers, e-commerce sellers, social media KOLs and TikTok live streamers with flexible and scalable procurement solutions.
What services do you provide beyond sourcing?
In addition to sourcing, we offer a full range of value-added services, including product development and design, packaging design, quality inspection, supplier management, international logistics coordination, supply chain financing, and digital transformation support such as market research and data analysis.
What makes MU Group different from a traditional trading company?
Unlike traditional trading companies, MU Group operates a “dual-line” global network of purchasing and sales offices, combined with nationwide supply chain resources in China. With local teams, factory integration, warehousing capabilities and digital systems, we provide a fully integrated, end-to-end supply chain solution—making sourcing more efficient, transparent and scalable.
Submit Your Procurement Request
Get in touch to discuss your needs. Our team will respond within 24 hours.