Our business divisions and
subsidiaries

ONLINE DIVISION OF GENERAL UNION CO., LTD. was founded in March 2023.

Currently, the Online Division has 27 employees, including 9 in cross-border e-commerce, with a total export scale of $15 million in 2023. The division is supported by traditional B-end export trade, with main product categories including kitchenware, pet supplies, sports and all household products. We have established long-term collaborations with brands and retailers in several European countries, as well as in the United States and Central and South American countries.

Since September 2020, we have been involved in and developed cross-border e-commerce C-end business. The primary markets and platforms currently include North America’s Amazon and Shopify, with a focus on indoor small furniture as the main categories.

The GU Online Division aims to build a professional team in product design, product selection, marketing operation, and supply chain integration, striving to achieve cutting-edge industry standards in this dimension.

On the sales side, we adhere to the goal of cultivating our own online product brands, leveraging the complementary advantages of B-end and C-end, strengthening collaboration and optimization of the supply chain. At the same time, we place great importance on the stability of the supply chain and the cultivation of core suppliers, considering supporting and assisting suppliers as one of our responsibilities.
Creating high-quality value for customers and the organization is our business vision.

Contact Us:
Address: Building A6, No. 98, Chuangyuan Road, Yinzhou District, Zhejiang Province, China. 315048